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The Best All-in-One Marketing Platform to use right now!

11/2/2020

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Top All-In-One Marketing Platform for Small and Medium Enterprises

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If you are an entrepreneur struggling to bring your business to the next level, or the owner of a medium enterprise with a little too much on their plate, all-in-one marketing platforms can be your lifesaver. These online tools allow you to gather all your least favorite but most needed marketing actions and accomplish them quickly, easily and cost-effectively. 


1. Hubspot
Hubspot
 is one of the best all-in-one marketing platform tools in the market. It’s oriented to making your business grow and support your effort to give a better experience to your customers. 
  • Key features
This online marketing software offers a package composed of:
Marketing Hub: It delivers solutions for lead generation, marketing automation, and analytics.
Sales Hub: For email tracking, meeting scheduling, and email automation.
Service Hub: It offers tickets, customer feedback, and knowledge base.
  • Hubspot advantages
It’s a powerful all-in-one digital marketing software because all of its individual components have a good output. It tracks campaigns results, allows you to sell products, manage payments, and automate the workflow. It has an easy to use blogging platform and offers SEO suggestions. 
  • Hubspot disadvantages.
Its keywords tool still need to be upgraded to be integrated with analytics, multi-step-forms can load slowly, and reports about competitors can have a lack of relevant data. Although you can get the basic service for free, the complete one costs 400$, which might not be affordable for everyone.


2. Ontraport
Ontraport is focused on making your business attract more customers. It encourages you to narrow your target to optimize your customer relationship management.
  • Key features
This all-in-one digital marketing platform offers CRM automation, email marketing solutions, optimization of landing pages, reporting and E-commerce. 
  • Ontraport advantages
One of my favourite feature of Ontraport is how advanced their email marketing software. It allows you to segment messages to maximize conversions, automate communications, run campaigns easily, sell products on your page, and manage your payments effortlessly. Plus!it works well with WordPress too. They also improve their landing page designs recently which I absolutely love! Their technical and customer support team is definitely one of the best.
  • Ontraport disadvantages
It offers limited multi-step-forms and their service can also load slowly sometimes. Their broadcasting options are outdated in comparison to other online tools, and they haven’t developed too many API integrations, so you will need to hire a coder.


3. Keap (Formerly Infusionsoft)
Infusionsoft is ideal for small businesses that want to dominate their industry but that aren’t too familiarized with all-in-one digital marketing platforms. It centralizes their data and helps them to deliver top-notch customer service.
  • Key features
It organizes leads, automates communications, makes the process of coordinating meetings easier, and sends quotes that clients can accept with just a click. Furthermore, it sends auto payment reminders to clients and integrates other apps. 
  • Infusionsoft advantages
You can track a customer path and direct them through the appropriate stages, save contact history, and segment your contacts easily. The platform has a good app integration and has an attentive customer service.
  • Infusionsoft disadvantages
Web forms look aesthetically old, their interface isn’t intuitive and can require too many clicks, the system can present some glitches, and the reports can have insufficient data. It’s a good tool to follow up leads and prospects, but come up short when following up customers.


4. SharpSpring
SharpSpring is described as an affordable tool to drive more leads and implement marketing automation. 
  • Key features
It allows you to create behavior-based emails, track campaigns, create dynamic landing pages and forms, manage social media, and collect anonymous visitors’ ID. This all-in-one marketing automation software is good to manage CRM and sales.
  • SharpSpring Advantages
It has an easy learning curve because of its intuitive interface. It facilitates workflow, the CRM integrated tool is user friendly and effective, new features are launched frequently, and dynamic forms can be easily embedded on the website. They also count with a helpful support team.
  • SharpSpring disadvantages
Reports tend to miss the minute to minute performance explanation, new features need some time to fully function, automation can be partial, the mobile app has limited access to functions, and the options to manage potential sales are limited.


5. Kentico
Kentico is an all-in-one digital marketing platform that focuses on ensuring exceptional customer experience, gathering deep insights in real time, and increasing conversion rates.
  • Key features
It counts with GDPR and data protection, email marketing analyzer, tools to personalize content, A/B testing, lead scoring, and integrated campaign management.
  • Kentico advantages
Among the advantages that this all-in-one marketing software offers, it has an easy to use interface for beginners that even allows you to execute changes without requiring further assistance. Upgrades don’t make the tool more difficult to use and it’s stable on Azure Cloud.
  • Kentico disadvantages
It’s difficult to set up staging environments, has limited options for website themes and page layouts, and it uses a folder structure to organize material. If you use it to manage many sites, it can get messy. 


Always remember that there's no "perfect" platform. Each one of them has pros and cons. Before deciding to buy, ask yourself:

​WHAT DOES YOUR BUSINESS NEEDS RIGHT NOW AND WHAT ARE YOUR BUSINESS PLANS IN THE FUTURE? 

Ready to automate all those repetitive and vital business activities? Choose from any of these all-in-one marketing solutions and start automating your business and bring your business to the next level!
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Attract High Quality Leads to your Online Business!

7/15/2020

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Best Lead Magnets to Implement in your Online Business

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What are lead magnets and, most importantly, how can lead magnets benefit your business? An accurate lead magnet definition describes it as an incentive designed for your specific target and that you exchange with them for their email and other personal information. You want their emails because they have a higher lead conversion rate than social media and 58% of online users check them first thing in the morning. Creating a lead magnet funnel can bring in more subscribers and earnings. 
Let me introduce you the 5 best lead magnets to implement in your online business, starting with the ones that require less effort and authority, to the ones that require the most.

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1. Printable collections
They are easy to use because you can outsource them and you aren’t giving away too much of your knowledge for free. The main points to cover are: design, degree of usefulness and suitability. It can slightly improve the authority of your brand.

Packs are more valuable for your potential buyers, and offering them will make you stand out from your competition. Some printables to consider are:
  • Checklist: It summarizes the most relevant and vital items needed to complete a task.
  • Template: Are pre-designed documents that facilitate tasks like sending emails, creating eBooks, making Instagram posts, etc.
  • Cheat sheet: It briefly details a process to carry on to complete a task successfully.
  • Guide: Lengthier than a cheat sheet, it explains a process in detail to complete a task, covering all the points related to it and offering example cases.

Printable collections are a great first step to create a lead generation funnel. They are especially attractive for small businesses because they are useful starting points that reduce the amount of effort and money needed to invest in making a lead magnet.


2. Assessment/ Quiz
A free business test requires moderate effort because it needs to be relevant, you have to design it, set evaluation criteria and offer a final diagnosis. It can reinforce your authority moderately because people trust your judgment.

While people pay to be evaluated, you offer it for a modest fee: FREE INFORMATION. You get your target's data and information regarding their businesses. You can use the final diagnosis section to communicate your products and services. After specifying the fields that need to be improved, you can offer a specific program or course to compensate the areas with a lack of proficiency. You can also propose to program a new test and transform it into a periodic evaluation.


3. Live webinar
A live webinar lasts a couple of hours and it demands a high level of effort. Apart from choosing a relevant topic and items, you also need to optimize your landing page and advertise the webinar. Carefully selecting your co-hosts is a must, and scheduling rehearsals is a necessity. Choose a live streaming webinar software that adequates to your needs, and prepare material ahead of time that’s ready to be used. 

All the hustle will be rewarded: if your webinar is well-prepared, you are a certified expert in the subject, and your co-hosts are known by your audience, your authority will have an instant boost.

Webinars are effective lead magnets because they work as a filter: they have a 46% ratio of attendance, they attract leads with high rates of conversion and you can ask for more data during the subscribing process. There is a sense of immediacy attached to webinars because they are not available forever and people tend to perceive them as a one and only opportunity. You can also interact with your target discussing valuable information in real time and answering questions which boost your credibility.

Plus, there is an opportunity to establish fruitful partnerships with your co-hosts. Webinars can become a periodical resource and you can turn them into evergreen content after they have been hosted. 
  

4. Workshop
They are directed to a reduced and specialized audience. Workshops, whether it’s online or not have a more intimate feeling than webinars as they are perceived to be more exclusive. Instead of selling and teaching, as webinars do, workshops have a focus on educating their audience. 

They demand a bigger budget because you need a physical space to host the event, and your audience should leave the workshop with a summary document they can take with them. It has a magnificent effect on your authority because it positions you as a leader.

Workshops are lead magnets because they are perceived as very valuable and attract leads ready to be converted. They involve dynamics, tests, and pre and post evaluations. Your potential buyers’ business relationships can be benefited too because they have the opportunity to create partnerships with other attendees. Workshops allow you to maintain one-on-one interactions with the participants and engage them emotionally.


5. Virtual summit
Summits address more specialized topics. They demand a lot of effort and planning but position you as an authority on a subject. To choose your audience, you need to narrow down your target until it becomes a niche. You also have to gather a larger number of high-ranked expositors. 

Be aware that, to host a summit, you need at least 2-3 months of planning. I recommend you to search for a powerful CRM and Email Marketing software, and a team of professionals (copywriters, graphic designer, automation expert, landing page designer, online ads expert, and a virtual assistant) to facilitate the realization of the event. 

This lead magnet is perfect for: (1) entrepreneurs who need to build an audience fast and (2) the ones who have well-established businesses and want to keep their positions as thought leaders. 

Despite the advantages that an online summit provides, this lead magnet can be a double-edged sword for your brand if you are not well prepared. Meticulous planning is imperative to coordinate successfully each of the elements involved in it.

Summits are great lead magnets because they attract more quality leads than a webinar and a workshop. Plus, you have more opportunities for crowdsourcing since the speakers and the attendees promote your summit. 


Ready to integrate these 5 lead magnets into your online business strategy? Learn how to launch your Successful Virtual Summit here.
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